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Creating Your Own Luck By Nan S. Russell - 1/4/2008 Losing my job in the last recession of the last century, I discovered first hand the power of creating your own luck. A week later, I decided to locate an interim position while I looked for a "real? one. Accepting a temporar... Your Company Need More Marketing? Or Just Better Marketing? By Mitchell Gooze - 1/4/2008 Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what`s needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This artic... Self-Sealing Arguments and Learning to Fight Fair By Pat Wiklund - 1/4/2008 A reasoning fallacy particularly potent in arguments of
personal beliefs, ideologies, or worldviews is the
self-sealing argument. Self-sealing arguments take
positions that no evidence can possibly refute. While this
may seem attractive, and a good way to win any argument,
self-sealing ... Rate Yourself as a Job Applicant By Carla Vaughan - 1/4/2008 When you begin searching for a job, you need to take stock of your abilities as well as your weaknesses. Yes, it would be nice to simply focus on the things we do well. In truth, however, employers are as interested in what you can?t do as they are in what you can do. If you are prepared to addre... Defining Moment By Harry Hoover - 1/4/2008 Do you know your audiences? I mean really know them. I?ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.
By Gavin Ingham - 1/4/2008 Our emotions and feelings are changing all of the time based on our interpretation of events. Does this mean that even a sales superstar feels bad if they lose a big deal? Of course they do. They wouldn?t be human if they didn?t. It?s natural for your feelings to fluctuate as you go about your busin... Rethinking Linking - Link Exchange Back to Basics By Kai Virihaur - 1/4/2008 In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their sh... The Myth of Undercapitalization - Six Ways Entrepreneurs Achieve Success in Spite of Start-Up Money By Rick Weaver - 1/4/2008 This year more than 17 million people will become entrepreneurs, according to the National Association of Self Employed (NASE). By the end of the year, 8 million of them will return to the corporate world because their entrepreneurial effort did not succeed. Many will say the businesses failed bec... How to Make Your Career Change Easier By Annemarie Segaric - 1/4/2008 Despite what your grandmother told you, life is not supposed to be a struggle. The same is true for making a career change. This doesn`t mean you won`t work hard to get the job of your dreams. We often forget that we can make things easier on ourselves so that the transition is not painful! Do these... Are You Sitting With The Right Company? By Scott Ginsberg - 1/4/2008 When I walked into Dallas?s famous Y.O. Ranch Steakhouse, all I wanted to do was to enjoy my New York Strip steak, relax and quietly review my notes for the following day?s speech. Little did I know that a valuable business lesson awaited me at the table. The only other customer in the bar was a gu... The History of CRM -- Moving Beyond the Customer Database By Lucy P. Roberts - 1/4/2008 Customer Relationship Management (CRM) is one of those magnificent concepts
that swept the business world in the 1990?s with the promise of forever changing
the way businesses small and large interacted with their customer bases. In the
short term, however, it proved to be an unwieldy process ... Sending Mixed Signals Can Send Your Clients Away By Jeff Simon - 1/4/2008 I call it the "wave and roll." You walk up to an intersection. You look both ways before you cross when you make eye contact with an oncoming vehicle. You meet the gaze of the driver. Politely and legally, he invites you to cross first. As you enter the crosswalk, you notice that he continues rollin... Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner By I-key Benney - 1/4/2008 If your website is not generating a lot of sales
fast enough, don?t give up. Cheer up, because I will help you ignite your sales. Below are some web site promotion, magical secrets
to accomplish this: 1. Increase the number of visitors that revisit your
web site by publishing a free course right on... The Magnificent Power of the Press Release By Peter Finers - 1/4/2008 However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of the most widely used tools to achieve this is advertisement. Nevertheless, one should not forget that however effective ... Buy A Business Armed With These Two Questions And Scare Crooked Business Brokers And Sellers Away By Art Hamel - 1/4/2008 One of the single most important pieces of information you need when buying a business -- any business, big, medium or small -- is the truth about why the owner(s) is selling the business.
Now, one of the most common "reasons" why almost always has to do with the health of the owner. But I`m ... Stress Management: Have To Vs. Get To By Jeff Herring - 1/4/2008 File this one under the category of ?watch your language.? The language we use when we are trying to change something simply amazes me. We say things like I can?t - it?s not fair - I?ll never be able to do this - etc. And then we wonder why we are frustrated and don?t feel so good. One of the most ... Photography A - Z the Easy Way: H - Horizon By Eric Hartwell - 1/4/2008 Picture the scene: a beautiful summer?s day. In front of you is a field awash with greens and yellows and oranges and a wonderful blue sky. And there are sheep in the fields, grazing contentedly. Or a beach scene, with boats floating serenely on the water, waves gently lapping their hulls as the sun... Develop Loyal Customers for a Lifetime ? part 2 (11 ? 20) By Alicia Smith - 1/4/2008 Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today`s competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attenti... Digital Camera Printers By Jakob Jelling - 1/4/2008 The digital camera is not meant only for capturing images and storing them on the computer memory disks. The real effect comes from the hard copy of those fantastic images taken by the users, that is the printed photographs! In order to get the printer copy of the images a very important device nece... Overcoming Resistance By Judith Richardson - 1/4/2008 Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change is ?natural?; they contend that this resistance is inst... If You Want To Get More Customers, Here`s 10 Powerful Stories To Improve Your Ads By Scott Bywater - 1/4/2008 Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more. Well, there`s a good reason why... and here`s how what you learnt as a young child could help you attract, and keep more customers... M... Pay Per Click Advertising Can Be Very Risky Business By Kirk Bannerman - 1/4/2008 Click fraud is an unfortunate byproduct of the pay per click
advertising business. Many people with an online business spend
large amounts of money on pay per click advertising only to
discover that many of the people clicking on their ads weren`t
really interested in their products or services. B... "Prep" Your Customer By Michael Niles - 1/4/2008 When I first moved to Seattle, I worked for 9 years as a paint contractor. It is amazing the lessons I learned from this field, that I now carry into the field of sales. For example, before anyone can paint, you must plan what colors and textures you would want. You must have a vision of the fini... How to Conquer Job Hunting Apathy By Pierre Daunic - 1/4/2008 Jack, downsized from his last job, was frozen in a place called Apathy. Had been for months now. Knew he had to get moving, had to find a job, but ? just couldn?t seem to get his act together. Oh, he?d tried ? a little. But his lack of immediate success just made him that much more apathetic. Li... Easy ways to get Traffic to your Website By Dylan Jones - 1/4/2008 Need traffic but can`t afford the advertising costs? Here are a few different ways of getting more traffic: 1. One of the easiest and most effective is by printing car bumper stickers with your website name on them. Many people don`t think about this because it`s not web related, but proves itself t... Donor Acquisition Fundraising Letters: Five Tips For Attracting New Donors And Members By Alan Sharpe - 1/4/2008 Your organization is doing well if 85 percent of your donors renew their support each year, according to Stanley Weinstein in his book The Complete Guide to Fundraising Management.
To put it another way, you are doing well if no more than 15 percent of your donors fall away each year. <... Unforgettable First Impressions Part 4: Become a Social Gift Giver By Scott Ginsberg - 1/4/2008 Do you ever wonder why single people give flowers, wine, candy or mix CD?s on first dates? Bingo! Because they want to get lucky! Just kidding. They bring gifts because they want make a great first impression. And that?s the sixth and last element of this system: giving gifts. But I?m not talkin... Build or Buy--Should You Build Your Own Opt-in Email List? By Mohamed Rabea - 1/4/2008 The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They`re not too expensive, and they provide you with a long list of names and email addresses. But if there is one thing I`ve learned as the owner of an ezine, it is that the easy road is not always the on... Responding to Complaints By Jennifer Stewart - 1/4/2008 It`s possible that in the course of your business dealings, you may (just may) have to deal with a complaint from a customer or client .... There are two ways you can go about this: 1. You can stand up for your rights (and lose the customer and any possible referrals) 2. You can keep your temper and... Communicate with Power By Jo Condrill - 1/4/2008 Regardless of your profession, communication is an essential part of your day. From calming down irate customers to negotiating with vendors to giving instructions to employees, your communication skills determine your success. Communicate well and you`ll sell your ideas more effectively, deal with ... Get Outsiders on Your Side By Robert A. Kelly - 1/4/2008 Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, ... Travel Your Way To More Traffic By Ken Mowery - 1/4/2008 I am not a professional photographer nor am I in the travel business. However, I stay very busy these days taking scenic photographs and featuring them on my web site because my ?not so? professional travel photos are bringing serious traffic to my web pages. I consider myself a serious hobbyist wh... Non-Profit Marketing: 5 Reasons Why Branding Can`t Wait By Fard Johnmar - 1/4/2008 If asked to rank their current and future needs, many managers of non-profit
organizations would likely place branding at the bottom of the list. If asked why,
some might reply: "I can?t afford to undertake a major branding effort right now."
That?s the wrong answer. In today?s competitive ... Profits and Business Success - 5 Profit Traps to Watch Out For By Megan Tough - 1/4/2008 The old saying `You have to spend money to make money` can be a dangerous one. Every business has it`s costs, but not every business owner takes the time to distinguish between what is an essential expense, and what is a `nice to have` expense. And on top of needless expenses, businesses can also lo... Oil Change Guys History; Part I By Lance Winslow - 1/4/2008 How do franchise companies come to be? How do they start. What type of a person or entrepreneur becomes a franchisor? Below is the story of how one small company became a franchisor in the mobile oil change business. The story is written from our point of view and opinion. We claim freedom of speec... Improve Customer Service With GPS Vehicle Tracking Systems By Ken Sink - 1/4/2008 Business owners: use GPS vehicle tracking systems to improve customer service and bring your business into the Information Age. The Information Age allows us to read breaking news, review up-to-the-minute stock-market information and check on the status of our bank account?all on demand. We take for... Ebook Review: Winning a Job is Easier with "Job Secrets Revealed" By Robin Henry - 1/4/2008 Introduction There are literally thousands, if not tens of thousands of books about writing resumes and job application letters. Why should Brierty`s be any different? Well, Brierty came from a copywriting background - sales and marketing. His focus is on selling your services, not applying for a jo... How Salespeople Can Create Immediate Believability And Credibility By Jim Meisenheimer - 1/4/2008 It pays to be specific. I believe that statement is true. If it is true, why do so many salespeople pepper their sales presentations with phrases of generalities? There are two primary reasons. One is habit and the other is instinct.
So many people in and out of sales speak in generalities.... Open Your Introduction With A Firecracker Moment By Catherine Franz - 1/4/2008 The number one requirement, whether you are a business owner
or an employee, is to be able to say what you do, and say it
with influencing results. Through testing, I have seen,
experienced, and received feedback that an elevator speech
no longer works. My test results show that elevator
speeches ... Think - Don`t React By Alan Fairweather - 1/4/2008 How you think, your relationship with yourself is what decides how well you communicate with your customers and relate to your team. The most important relationship you`ll ever have is the one you have with yourself so you`ve got to get that right. Henry Ford said, (he was the guy who started all th... Do You Have to Be Aggressive to Make Sales? By Ari Galper - 1/4/2008 A few weeks ago I was onsite at a company that had hired me
to train their sales team on how to stop using traditional selling and start using the Unlock The Game? sales approach. After one coaching session, one member of the sales team came
up to me and said, "Ari, your approach makes complete sens... Why Should You Have a Business Vision? By Joanne Victoria - 2/11/2007 Did you know that satisfaction is the number one emotion people want to experience about their life and business? Yes, fame and fortune are up there, but satisfaction is the key. Satisfaction is about contentment, gratitude and pure joy. Are you satisfied with your business and your life? If not, re... Tips For The Accounting-Impaired Small Business By Fiona Gilford - 1/31/2007 Perhaps if you lived on "Mysteria Lane", you could take your small business accounting system and toss it into a trunk and bury it in your backyard. Perhaps, you could also fire your accounting firm and record a message on your phone saying you`ll call back once you strike gold. However, you can`t... Buying Houses For Sale By Owner By Steve Gillman - 1/28/2007 Houses for sale by owner, also known as "FSBOs," are a unique case in real estate investment. Buying from an uninformed seller who thought he knew enough to handle everything by himself can be frustrating. It can also be very profitable if you are prepared.
Why do people try to sell a house on the... Seven Deadly Trading Mistakes - Part Six By Harvey Walsh - 1/20/2007 If you`ve been following these lessons through so far, you might by now be wondering if this trading thing is really worth it. What with all the planning, testing, and continued effort, it perhaps seems much more complicated than you first thought.
Mistake Number Six - Overcomplicating It
It`s e... Protecting Your Business With Non-Disclosure Agreements By Richard A. Chapo - 1/17/2007 Every business should protect proprietary information when dealing with independent contractors, vendors and other businesses. The best way to do this is to use a non-disclosure agreement, often referred to as an ?NDA.?
What is an NDA?
An NDA is an agreement between two parties to protect conf... Design Of Experiments For Six Sigma By Peter Peterka - 1/16/2007 One of the valuable tools in the Six Sigma toolbox is Design of Experiments. Design of Experiment (DOE) is a structured technique that helps to uncover relationships often hidden inside mountains of data. Within the structure of a Six Sigma project, Design of Experiments is a structured approach to ... WIN THE ?YEAH BUT? GAME in 5 Easy Steps By Laurie Weiss - 2/11/2006 You know the game, don?t you? Someone invites you to help them solve a big problem and every great suggestion you make is met with, ?Yeah, but that won?t work because?.? Frustrated and defeated, you finally give up.
Next time someone tells you about a problem, use these steps.
1. Listen polite... Selling Is Easy When You`re First, Fast And Foremost By Jim Meisenheimer - 1/31/2006 First - being before all others. Fast - moving or able to move quickly. Foremost - first in rank, order, or place. Wouldn?t you like to be first, fast, and considered foremost in your business. Obviously, the correct answer is yes. Here are nine tips, hints, and practical ideas to get you on your wa... Did You Hear The One About The Funny Quiz That Was Walking Past a Graveyard? By Brian Fong - 1/23/2006 Q. My company publishes a monthly employee newsletter. My boss asked me to write a funny quiz. I`m not exactly a stand-up comic. Help!
A. Ah, the funny quiz. Lucky you! It`s not often that a company has an official sense of humor that they are willing to display for all to read. This is going to b... |
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